Cambridge or London, UK

Head of Product Marketing

The Opportunity

As Head of Product Marketing your mission is to help position ARIC Risk Hub the most wanted and respected anti-fraud and financial crime solution globally.

In this role you’ll report to the Chief Communications and Marketing Officer and have management responsibility for our Product Marketing Manager and Graphic Designer.

Your primary objectives:

  • Ensure Featurespace is positioned as the leading enterprise software company for preventing fraud and financial crime
  • Ensure the ARIC Risk Hub – and the experts who built it – is recognised for being the strongest performing in the market
  • Grow high quality leads that can be nurtured into customers and advocates
  • Lead and grow an awesome, values aligned team to support Featurespace’s growth

Day to Day

  • As the lever between sales and product; implement a high impact product marketing strategy in collaboration with our commercial, product, engineering and delivery teams
  • Plan and lead product marketing campaigns, product launches and content strategies with detailed scheduling, task allocation, resource requirements and budgeting
  • Ensure that our FrAML (Fraud and AML) messaging is cohesive and compelling across solutions by working collaboratively with fraud and AML teams
  • Support the wider marketing team to deliver an effective, commercially aligned, full funnel strategy with clear systems and processes for tracking awareness, consideration, buy, and advocacy
  • Collaborate with business teams to uncover competitor intelligence, analyst and market insights that inform product marketing campaigns including customer segmentation, product value propositions, targeting personas, messaging, tracking, and reporting
  • Hold regular meetings with the product and sales teams to forecast activity, jump on short term opportunities and unblock challenges to success
  • Write, direct and develop market leading content to support product marketing activity
  • Evangelise to all colleagues – especially customer facing teams – our product capabilities to create a wider sphere of knowledge and influence across the business
  • Support and advise on optimising Featurespace’s digital engagement strategy
  • Identify and advise on Featurespace’s participation at industry events, conferences and trade shows ensuring maximum ROI and engagement with all relevant audiences
Apply now

Meet Rosanna, Senior Implementation Engineer at Featurespace

Check out Rosanna’s blog to see what life at Featurespace is really like!

Read Rosanna's blog

About you

Must haves

  • Significant product marketing experience, especially in the fraud, financial crime, fintech sector
  • Deep understanding of the fundamentals of product marketing and how to communicate complex technologies effectively
  • Proven track record holding senior marketing roles and creating impactful campaigns
  • Excellent leadership, communication and decision making
  • Experience in digital and print marketing, content and social media marketing
  • Proven ability to set clear marketing objectives, track ROI and manage budgets

Great to haves

  • Previous consultancy experience
  • Relevant academic qualification at degree or masters level
  • Established sector network and media, influencer contact list
  • Expertise in managing Salesforce and Pardot and the relationship with commercial teams

 

Personal Qualities

The work is often challenging and fast paced. We are looking for someone who has the following qualities:

  • Be a self-starter and show a high degree of initiative
  • Be a positive force with a can do, problem solving attitude
  • Be someone who takes responsibility for their actions and sees things through to their logical conclusion
  • Be a team player, collaborator, and someone who ‘shares their lego’
  • Build trust and inspire those around you

And most importantly, a small-company attitude: willingness to adapt to a variable role and a great can-do attitude.

As well as competitive salaries, we offer a range of benefits, including flexible working..

How to apply

If you think you’re a good fit for the role above, we would love to hear from you.

Fill out the short application form, upload your CV and one of the team will get back to you.

If you have any questions or queries regarding this role, or life at Featurespace, please contact [email protected]

Featurespace Job Application Privacy Notice

Featurespace Ltd., is committed to comply with the General Data Protection Legislation and any implementing legislation (the “Data Protection Legislation”) and will process your Personal Data in accordance with the Data Protection Legislation and information security legislation. Any capitalised terms used in this Privacy Notice shall be given the same definition as in the Data Protection Legislation.

This Privacy Notice sets out the basis on which Featurespace Ltd will process Personal Data relating to job applicants.

The Data Controller is Featurespace Ltd., 140 Cambridge Science Park, Milton Road, Cambridge, CB4 0GF

Data refers to both Personal Data and Special Categories of Data. Your job application and the Personal Data held within it will be processed to assess your viability for the stated role. We may also process any information that you provide about your health, for the sole purpose of assessing whether any adjustments may need to be made to the recruitment process to accommodate you . If your application is unsuccessful, Featurespace will retain your Data for 24 months after the end of the recruitment process. Your Personal Data is processed in accordance with our legitimate interests of making sound recruitment decisions. You are under no obligation to provide us with your Personal Data. However without this, we cannot assess your job application. We will only process information about your health for the purpose of making reasonable adjustments to the recruitment process (if applicable), in accordance with our legal obligations. You have the following rights in relation to the processing of your Data: The right to be informed about how your Data is processed. You have the right to object to the processing of your Data based on our legitimate interests as outlined above. The right of access, to your Data and supplementary information relating to our use of your Data. In certain circumstances, we reserve the right to charge you for exercising this right. The right to rectification, if your Data is inaccurate or incomplete. In certain circumstances, the right to erasure, request the deletion of, or removal of, your Data. In certain circumstances, the right to restrict processing, block any further processing of your Data. We shall respond to any request made by you without delay and in any case within a month of your request. The right to complain to the Information Commissioner’s Office if you believe that your data protection/privacy rights have been breached. Your application will be submitted and stored on an application database (Greenhouse). Access to your Data on Greenhouse is limited to the relevant persons for your application- our internal recruiters, the hiring manager and interviewer(s). Your CV may be printed and shown to consulted decision makers, any physical copies will be securely and confidentially destroyed after a decision has been made on your application. Your CV is transferred to a third country, outside of the EEA, when it is processed by Greenhouse. Greenhouse meet the technical and organisational data security measures outlined in the GDPR Article 32, and are SOC2 Type II certified. We do not envisage that any decision will be taken about your application using automated means.