William Hill – Featurespace

William Hill – Protects gaming customers with sophisticated machine learning analytics

William Hill is one of the world’s leading gambling companies and is the largest bookmaker in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Collaboration with William Hill

The collaboration will see William Hill and Featurespace deploy a range of sophisticated machine learning analytics and technical expertise to interpret data and achieve greater insight.

David Excell, Founder and CTO of Featurespace, says: “We’ve been working with the William Hill team for some time and we’re impressed by their commitment to improving customer experience. This is the first in a number of exciting announcements planned as we roll out Featurespace’s analytics.”

"We’re always looking for innovative ways to optimise and improve the gambling experience for our customers, and are excited to be implementing a new analytical approach"

Jamie Hart, Innovation Director of William Hill

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