First Party Fraud

Surprisingly, gaming organisations are often under fraud attack from their own customers. Some organisations are seeing ‘friendly’ fraud – committed by their own customers fraudulently claiming chargebacks – as one of the fastest-growing areas of fraud for their business.

The Gaming industry is embracing machine learning to reduce the impact of chargeback fees and other refund costs by identifying genuine chargebacks and accurately spotting first-party fraud. ARIC Fraud Hub understands players' in-game behaviour to accurately identify whether a customer chargeback is genuine or fraudulent.

Benefits of ARIC Fraud Hub

  • Protect genuine customers by understanding behaviour

Understand individual in-game behaviour and spot the anomalies which indicate fraud.

  • Reduce fraudulent chargebacks

Demonstrate that allegedly fraudulent gameplay matches the in-game behaviour of the account holder.

  • Save costs on chargeback claim investigations

Reduce operational costs by only investigating claims where there is evidence of fraudulent activity.

  • Minimise customer harm

Spot when a fraudulent chargeback request – triggered by customer remorse – may be an early warning sign of harmful behaviour patterns.

Features of ARIC Fraud Hub

  • In-game player behaviour analytics

Understand each account holder’s gameplay and transaction activity. 

  • Individual player profiles

Automatically identify if customer behaviour is typical and easily share important findings with the account holder’s bank.

  • Identify device ID

Detect individual devices and compare to previous sessions. 

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