September 11, 2017
CNP Feature - The Authentication Conundrum: Can cutting-edge fraud prevention technology be a game changer for 3-D Secure?
Roger Lester, Payments Expert at Featurespace, explores how advanced machine learning and adaptive behavioral analytics technology help balance 3-D Secure checks against futureproofing an organisation’s fraud defenses.
The 3-D Secure protocol, more commonly known under its commercial names such as "Verified by Visa" or "MasterCard SecureCode", was first introduced in 2007. Since then adoption rates have been slow, and have varied between countries. Concerns about lower conversions and rising customer friction are preventing higher penetration rates, but new fraud prevention software solutions offer ways to balance customer satisfaction and security requirements.