November 17, 2016

ComeOn selects Featurespace to improve player protection from real-time fraud attack

ComeOn, a world-leading online gaming platform, has agreed a partnership with Featurespace, the gaming sector’s number one machine learning fraud prevention company.

The collaboration will see Featurespace’s ARIC™ platform integrated into ComeOn’s system to improve player protection from fraud attacks, without impacting the customer experience.  

Featurespace’s real-time, machine learning ARIC™ platform detects anomalies in behaviour for fraud and risk management.

Featurespace was created out of Cambridge University’s Engineering Department, co-founded by world-renowned experts in applied statistics, Professor Bill Fitzgerald and Dave Excell.

The agreement further underlines ComeOn’s commitment to innovation and continues to put the customer at the heart of the ComeOn player experience.

ComeOn Director Jovin Genovese:

”Following an extensive global search for a fraud system that would identify new types of fraud as they occur, we chose Featurespace’s ARIC platform because it far outweighed anything we had seen. Working with Featurespace ensures that our customers are protected by the most sophisticated fraud and customer management platform on the market.”

Featurespace CEO Martina King:

“We are proud to be partnering with ComeOn to deliver our ARIC platform. It has been a pleasure working with the pioneering ComeOn team, who do all they can to create the safest environment for their customers.”

Media enquiries

For more information please contact: 

Rebecca Amos

Head of Marketing • Featurespace • +44(0) 1223 345 940

Technology enquiries

Matt Mills

Commercial Director • Featurespace                           • +44 (0) 207 297 2599                                       

About Featurespace -

Featurespace™ is the world-leader in Adaptive Behavioural Analytics and creator of the ARIC™ platform, a machine learning software system developed out of the University of Cambridge.

Head quartered in Cambridge, UK, Featurespace has deployed ARIC to organisations that have services or products deployed in over 180 countries. Customers include Betfair, Vocalink/Zapp, Camelot, William Hill, and TSYS, the largest third-party processor of Visa® and MasterCard® credit cards in the U.S.

The ARIC™ platform – a real-time, machine learning software system – monitors individual behaviours to catch new fraud attacks as they happen. The increased accuracy of understanding customer behaviour simultaneously reduces the number of genuine customers whose purchases and transactions are incorrectly declined.

About CO-Gaming LTD

CO-Gaming LTD is a leading company in the rapidly expanding online gaming market.

Founded in 2010, CO-Gaming Ltd are now delivering a first-class online gaming experience on seven different brands. The brand portfolio consists of online casinos and sportsbooks, such as:,,,,, and