In his latest article in The Paypers, Featurespace founder and CTO, Dave Excell, explains how adaptive behavioural analytics are helping fraud prevention break its stereotypes and be the star of the show for merchant acquirers and payment gateways.
In acting, being typecast can both contribute to and limit an actor’s success. The ability to play a specific character type so convincingly well – even if it brings fortune and fame – can make it difficult to be taken seriously for a wider range of roles.
Hollywood is filled with examples of this, a recent one being Bryan Cranston. Before his masterful portrayal of the sinister Walter White in AMC’s “Breaking Bad”, Cranston was best known as Hal, the dopey father in “Malcolm in the Middle”. Like Cranston, fraud prevention is also poised to deliver a dynamic performance, driving revenue and eliminating false positives. It is no longer considered just a necessary cost, but a differentiator for competing payments companies.