July 11, 2016

OpenBet partners with Featurespace to improve player experience and understanding

New alliance sees Featurespace provide OpenBet with ARIC platform in major boost to customer understanding

See the report coverage in EGR magazine, SBC News, and Gaming Intelligence.

The collaboration will see the ARIC platform implemented into OpenBet’s Activity Feeds, enabling OpenBet customers to have real-time access to player data.

Featurespace’s real-time, machine learning ARIC platform detects anomalies in behaviour for fraud, risk and compliance management. Featurespace was created out of Cambridge University’s Engineering Department, co-founded by world-renowned experts in applied statistics, Professor Bill Fitzgerald and Dave Excell.

The agreement further underlines OpenBet’s commitment to innovation and follows the provider’s record-breaking Grand National and Cheltenham Festival performances.

OpenBet CEO Jeremy Thompson-Hill commented:

“We chose Featurespace because they offer the most advanced solution on the market. We’re always looking for the very best technology capability for our customers. Working with Featurespace accelerates the delivery of our next generation, real-time player management platform.”

Martina King, Featurespace CEO, commented:

“We are proud to be partnering with OpenBet to deliver our ARIC engine and machine-learning products, which give operators a leading market edge.”

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