Simply stated, 2018 will be the year of the satisfied customer – because the players that fail to satisfy will also fail to have customers.

There is no longer any fooling the average consumer about what is possible and what they can reasonably expect from providers – as the executives Pymnts spoke to almost universally pointed out. They know payments can be smooth, fast and invisible – because, as Cambridge Global Payments COO Mark Frey pointed out, they have been riding in Ubers and booking through Airbnb for over a decade.

The full report, with input from 40 global leaders, including Featurespace Founder, Dave Excell, is available to download here.